Event Management
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Aussie IT companies run fantastic events, seminars and roundtable sessions. What is typically lacking is the ongoing strategic planning, funding and resourcing that aligns and drives each event's unique offering with a focussed lead nurturing plan and program.
Working within your processes and budget, we develop a strategic Events Plan focussed on minimising your cost of new business acquisition and maximising the growth of your brand. This is achieved through comprehensive planning and management prior to and post each event. |
Event Scheduling
Budget Management
Content & Collateral Creation
Promotion – Pre/Post Event
Performance Metrics & Analysis
- Create and execute marketing plans around all channel events.
- Manage and coordinate with all parties and effectively schedule all functional aspects of events.
- Ensure all complimentary web and social platforms are proactively managed across the duration of each event.
Budget Management
- Manage and report on all budgetary aspects across event marketing activities both internally and for strategic partners.
Content & Collateral Creation
- Generate unique content in line with event marketing objectives.
- Leveraging existing marketing platforms and corporate messaging to maximise event efficiency and effectiveness.
Promotion – Pre/Post Event
- Define, plan and coordinate all customer and channel promotional activities prior to and upon conclusion of each event.
- Complete customer segmentation targeting and drive lead management processes across all events.
Performance Metrics & Analysis
- Define performance metrics and complete ongoing reporting and measurement of effectiveness across all strategic marketing activities.
- Ensure metrics and analysis aligns marketing with ongoing sales processes, revenue targets and demand generation ambitions.